Transforming Visions into Visual Identities. I partner with brands and individuals to build cohesive, high-impact narratives through strategic branding and creative direction. From the initial logo and business card to custom merchandise and professional photography, I provide end-to-end design solutions that bridge the gap between a brand’s story and its audience.
PINK INK TATTOO STUDIO
This project aimed to develop a line of merchandise for Pink Ink Studios, a female-owned tattoo studio in Toronto. The primary objective was to design merchandise that not only reflects the artistic nature of tattoo culture but also embodies the empowerment and creativity associated with their brand identity. I explored various typography styles, colour palettes, and graphic elements that would appeal to their clientele.
JHEEZ HOT SAUCE
This project involved capturing product photographs for Jheez Hot Sauce to enhance their marketing efforts across various platforms, including their website and social media channels. It was important that the photos aligned with the branding strategy to help elevate their brand image. As a result of this project, Jheez Hot Sauce experienced an increase in online engagement and sales conversions.
SOLESAVY
I connected with Solesavy to shoot visual content for their website, email newsletters and social media platforms. The idea was to shoot lifestyle photos that reflects the aesthetic of their brand identity.
