F25 NHL DELTA COLLECTION
2025 WHL CHAMPIONSHIP COLLECTION
As the Lead Designer for the 2025 WHL Playoff and Championship merchandise, I served as the creative bridge between initial concept and league-wide execution. I was responsible for the design process, collaborated closely with league to ensure concepts met all brand standards, and created digital mockups into production-ready assets. I delivered a cohesive visual identity that honoured the prestige of the tournament while maintaining high-level design integrity across the entire collection.
ADDITIONAL ARTWORK
